Writing with intention, not just to announce when I eat a burger and the same goes with life casting

So I have been playing with QIK. It allows me to live stream anything straight from my web cam or phone. But who cares if I’m at the airport, or if I can’t decide what to eat for lunch.  I like to write with intention. My purpose in The Billionaire Girl blog is to be useful. To offer genuine insight on the real experiences, trials and tribulations in being an entrepreneur.  Toying with random life casting felt well lame. Like the value of sitting and watching an MTV “scripted” reality show.  Just I don’t have any savvy script to spruce up my content. Here’s a popular life caster, iJustine. You tell me what you think. I’m going to keep toying with it, but if I don’t find my voice in life casting I think just because it exists doesn’t necessarily mean I should be doing it.

Arrived in Austin, Texas today for SXSW  Interactive. Maybe I’ll get some decent life casting done while I’m here. I wonder if it would be valuable for you all to see the industry’s best up close and personal.

iJustine Life Casting

iJustine Life Casting

4 Responses to “Writing with intention, not just to announce when I eat a burger and the same goes with life casting”

  1. Katie March 14, 2009 at 5:53 pm #

    Personally, I’ve always found life casting to be incredibly tedious, dull, and annoying. Few people do it well (including iJustine), and few people manage to do it without coming off as self-absorbed, attention-whoring idiots. (No offense.) The reason for this, and what makes life casting different from other blogging, is that life casting assumes that YOU rather than WHAT YOU DO is what is interesting, and in almost zero cases is that true. Life casting is essentially saying: “I took 50 pictures/videos of myself today in interesting places or situations (or not at all interesting places and situations), and all I’m going to talk about and all you’re going to see is me…not the interesting stuff in the background.” Moreover, the only people who are interested in reading this kind of blogging are usually young women with low self-esteem looking for someone to model themselves after. As insulting as that sounds, it is very, very true.

    Life casting done right is essentially just good blogging: looking at the world around you with a fresh perspective and presenting it to a captive audience. Unless you are the .000001% of people who are actually just that interesting–and nobody who is as self-absorbed as most life casters are, is–you aren’t going to be able to write something anyone is interested in reading if all you talk about is yourself.

    Since you are in the great city of Austin at one of the most amazing events in the world, I would highly recommend that you try to present SXSW not so much as YOU in the middle of something cool, but rather as something cool that you just so happen to be observing. Because there is no way that you are more interesting than what is going on in the background, and I mean that not as an insult but as a universally applicable truth.

  2. jared March 16, 2009 at 2:53 pm #

    Hey Espree,

    Was watching Gary Vee’s video on his blog from yesterday’s talk at SXSW and heard you approach the mic pretty cool!

    In fact i just blogged about it and the link to Gary V’s talk is at bottom of pst (u are one of the first on open mic) good job! ;)


    anyways re lifecasting i think for most people it is more suited to Twitter, however right time and place and topic, lifecasting can be great provided it is good conent that adds value and is interesting, for ex would love to see/hear more of what’s going at in austin at SXSW!

    Keep up the great work!



  3. thebillionairegirl March 16, 2009 at 12:42 am #

    Did life casting twice maybe 3 times. I agree. Totally NOT useful. I’m not into it. I;m thinking about doing more of an “Inside the Actors Studio” one on one interviews. Would be more interesting and applicable to real life development. Thanks for your genuine feedback.

  4. thebillionairegirl March 17, 2009 at 4:10 am #

    Thanks! Yea, Gary’s panel was life changing. It was worth the trip to Austin in itself. After this week I think life casting isn’t my true calling. I am too private and I also want to always deliver useful information. Most life casting seems like meaningless b-roll.

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