Twitter is the new press release and Twiist Up is the Woodstock for techies without munchies involved
This week was tech mania. Woodstock watch out because LA was transformed. Tech Paintball, Tech Zulu anniversary, Twiist Up 5 and Twestival. Nuts! Gave me plenty of excuses to get out of the house and shmooze with my newfound besties. I ran into Richard from PR Newswire and made the comment that Twitter is the new press release. It is. Consumers, you and me, want to purchase based on our friends’ feedback rather than what we read in an “official” review. And twitter is just that. We follow those we want to hear from, both friends and associates. We trust their opinions. It’s cool. And now the business and friend world has merged with such fluidity that instead of once saying “MySpace me” it’s now “Follow Me”. The transformations in today’s PR world are fantastic. Filled with more truth and opportunity for discovery.