Tag Archives: roi

ROI Based Online Brand Engagement live stream tonight on Tech Zulu

I am so excited! Tonight my company is hosting a panel on ROI Based Online Brand Engagement for the action sports industry.  A bunch of you were bummed that you lived out of town so my friends at Tech Zulu are sponsoring a live stream!  Woo hoo.  At 7pm PST tonight go here: http://techzulu.com/live.html You’ll be able to ask questions online. I am honored viral video genius Dave Lehre who created “MySpace: The Movie” and “Facebook: The Movie” will be moderating.  He’s been on 20/20, in GQ, Esquire, Rolling Stone. So cool! The panelists are the founders of bigMethod and possibly a guest panelist if I can get him to break away from training for an upcoming competition  ;)

David Lehre on 20/20!!

F the fancy Power Point

F the fancy Power Point

No client wants to see art work they want to see ROI. Everyone these days is a social media expert. Bah Humbug. All I want to see – All investors want to see – All clients want to see = ROI, Metrics and Analytics. Thats’ it. Everything else is the cherry on top. So next time you present the pretty website you want to build and how amazing you are at sending tweets, remember to start with exactly how much money all that fun activity is going to make.

"Show me the money"

"Show me the money"