A lot of you ask me to quickly teach you social media. It’s not as quick as its perceived to be. Gary Vaynerchuk himself says if you dedicate an hour then you get an hour’s worth of results. If you dedicate 11 hours then you receive 11 hours worth of results. But its not just being on these social networks. It’s knowing how to use them so that fans, members, consumers, engage with you in order to in end create stronger ROI than your current marketing and advertising efforts. Which social platforms are right for you and your brand. Do you jump on Twitter because everyone seems to be on it… Not necessarily.
So it’s Saturday. Why I’m in the office – because I won’t take no for an answer and so in order to have more leverage when speaking with clients I need more content. But you know me and everything I do needs to be useful so today I created the “Resource Report“. The show is for you. I want to share what resources I’ve discovered to be more effective at a fraction of the cost and save you all the time and anguish I spent trying to figure it out. My first webisode aired today. Please let me know what you think. It covered managing voicemail. I discussed the different options I’ve tried out from Jott to Google Voice and how they worked for me. Just let me know the various topics you’d like me to address and I will make a segment about it.
This morning after my meeting with Matt Helt and Dave Nelson of Secret Penguin, Matt sent me this link to Chris Rikli’s blog post titled Five People I Wish I’d Met at Big Omaha. (If you missed Big Omaha, well that just sucks. It was A-M-A-Z-I-N-G. More on the Big O later.) Seeing that Chris wrote I was one of 5 people he’d like to meet who he missed at Big Omaha was incredibly flattering. After all, I simply do the best I can each day. Nothing different than anyone else does as an entrepreneur. Then when I saw I was grouped with these absolutely incredible and courageous business men, Matt Helt from Secret Penguin, Zac Triemert from Lucky Bucket Brewery, Charles Hull from Archrival I wasn’t only flattered but overwhelmingly gracious.
Big Omaha to me was about self discovery, defining our brand, attention to detail, unity and courage. Realizing that we each have our own entrepreneurial style and that is okay. To be true to our core strengths and find partners/team mates to compliment our weaknesses. That we must support one another to succeed farther and faster. And especially the courage to understand that the journey isn’t easy, but one we are blessed to forge ahead on. We can achieve anything we set our minds and bodies to do.
At one point there was discussion addressing segregation between men and women in business. It’s true that the numbers are not on an equal plane of women immersed in technology, business, (and action sports). But if there is anything I have learned after being a real estate investor, raising money for my business, and working in action sports, all “male dominated” spaces is that any dream we desire is within our reach to achieve, we just need to grab it. Men and Women alike. I don’t buy that men have the power to hold women back. Maybe the way society was structured in the past that was true, but not now. The only person that can hold anyone back is ourselves. It’s an exciting time to forge ahead as a business owner. I am manifesting my own destiny, are you?
I want to thank Chris Rikli for connecting with me and share his post. > Click here
Okay so this week at South by Southwest I went to “Getting Things Done the Simple Way” taught by John Zeratsky. I was not going to miss it. I rolled out of bed forgoed brushing my teeth or an awesome Austin shower to rush to the panel in order to achieve the treasure hunt of eliminating my email count and all my “contacters” feeling victory in receiving attention to their email. I mean if Tony Hsieh, CEO of the greatest customer service company ever Zappos.com and one of the most attentive entrepreneurs I’ve meet Gary Vaynerchuk can resend to 1000 plus emails a day, well then so can I! So I will keep you posted on what system I figure out works for me so I can “put a little Zappos in my day,” BUT in the meanwhile watch this. A little treat from Gary Vee and my tech crush Kevin Rose. (Who doesn’t crush on Kevin Rose?)
It's time to believe. I'm sick and tired of people making excuses for not going after their dreams. I'm going after mine and doing just fine. Crazy, sure. Manic, of course. Exhilarated, all the time. If you don't try then well... I am just sorry you missed out.
