For those of you who don’t know I won a trip two nights ago through KIIS FM in Los Angeles. See the winning photo on yesterday’s post. The next day they called to tell me opps they made an error. How can anyone get away with saying I’m a winner and then take it back. Its not concert tickets. Its a trip with my hero, Branson, on the best airline in the world.
Then in this social media world I of course share the joy after “winning” so you can imagine how embarrassing it is to say to my friends, family and acquaintances “opps”.
I talk again and again about where the value really lies in social media. Business people think they’ll monetize off the plentiful numbers but have yet to find a model that does so effectively. After this whole experience its more than apparent that the power in social media is a power for and by the people. When we get duped by corporations we are told to trust like Clear Channel and KIIS FM we finally have a way outside Consumer Reports to stand up for ourselves and scream that this just isn’t right.
I’m thinking about throwing my own contest. Maybe I’ll ask Tony Hawk to fly Virgin with his number one fan. And we’ll do the contest right. I just hope that at the end of all this Virgin tells KIIS to screw off just like they have expressed to me.