F the fancy Power Point
No client wants to see art work they want to see ROI. Everyone these days is a social media expert. Bah Humbug. All I want to see – All investors want to see – All clients want to see = ROI, Metrics and Analytics. Thats’ it. Everything else is the cherry on top. So next time you present the pretty website you want to build and how amazing you are at sending tweets, remember to start with exactly how much money all that fun activity is going to make.
"Show me the money"
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