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IN SHOCK that I got More Video Views on Mobile Devices! than via search engine

          So I am working on a video test project.  And I haven’t paid much attention to analytics as that isn’t the purpose of the project. But last night I was reading Eric Ries (Lean Start Ups) guest blog post on Tim Ferriss’s blog (Four Four Work Week) about “Vanity Metrics Read more…

WALDO Social influencer panel brings in highest viewership online

Influencers are the people who create compelling content to others. Their feedback shapes others’ opinion on a product, service, and so on.

- How do you find them? This takes time. Use sites such as Google Blog. When looking at potential Influencers, you have to evaluate factors such as number of subscribers, number of followers, friends, and content of whatever social media platform they use (FB, Twitter, Youtube, Blogs, etc.). You also cannot forgot those “Hidden Influencers”, who might not come as Influencers at first because they run a smaller blog or have fewer followers, but actually provides content to quality people that have a larger network of “friends”, “followers”, “subscribers”, etc. Basically they act as connectors to bigger Influencers.

Search Engine Marketing Video Tutorials – great find after Blog World Expo

          Up late working and if you are reading this straight away obviously you must be up working late too. Thought I’d pass on this Search Engine Marketing goodie I stumbled across.  Has beginning, intermediate and advanced search engine optimization tips. I happen to learn a lot faster with videos so Read more…

Tonight Media Bistro’s Social Media class in Hollywood – see you there

          A lot of you ask me to quickly teach you social media. It’s not as quick as its perceived to be. Gary Vaynerchuk himself says if you dedicate an hour then you get an hour’s worth of results. If you dedicate 11 hours then you receive 11 hours worth of Read more…

Paint Lab’s Christina Suwa is Marketing Manager of the century with support from top brands

          Last night I was blown away by what Christina Suwa can pull off in only 3 weeks of planning. Most people take at least a year to plan an event and still get poor attendance and/or poor coverage. Not Christina. Media poured in to cover the sardine packed event with Read more…