This is success. A clear and defined plan with specific (timeline and financial) measurable goals to track success. Hallelujah
Mr. Lütke determined before the competition that it would have to inspire at least 600 new accounts to be successful. New customers, he figured, would spend a minimum of $24 a month for six months to compete, translating to at least $86,400 in revenue for Shopify…So far, Shopify has signed up more than 1,000 new Web stores, already exceeding the expectations of Mr. Lütke, who expects 50 to 100 more participants to sign up by May 1.
ShoeBoxed and Pre Planning on an index card – no joke. A-M-A-Z-I-N-G.
Shoeboxed is the Netflix for receipts and business cards. I do my hustle thing, getting sh*t done, place the receipts and business cards in a big shiny blue Postage Prepaid envelope and wahla a few days later I get the most amazing organization of accounting and contacts I have EVER seen. I know too. I meet A LOT of people. I used to have my assistant scan everything using Neat Receipts. Even bought their super Desktop machine. But still with all the scanning errors it was costing me to have someone go through every contact and piece of paper for accuracy. Then through the golden gates of resources I met the owner of ShoeBoxed at SXSW. It took me close to a year to actually start using the system. My ego was probably stuck on the $500 bucks I spent on Neat Receipts when I could have been spending only 10 bucks a month with ShoeBoxed and no assistant cost!!! I am telling you. If you run a business, meet people and don’t use Shoe Boxed you are just simply crazy. You want to be wasting time.
And those simple plain boring INDEX cards are a goldmine of productivity. Don’t believe me? Just look at the famous GTD (Getting Things Done) blog . Yea I was going crazy keeping 10 to do lists on dry erase boards in my office, house, sticky notes, JOTT express, RTM (Remember the Milk) until a friend who seemsto get EVERYTHING done said I just write it all on an index card the night before for that day and order them in sequence of priority after I’m done writing each task. “Come on… that’s it?” I said. He informed me that keeping multiple to do lists devalues each one and by having to open a to do list in a computer makes it not so accessible. So with an index card in his pocket at all times he just crosses off each task as they are completed. Then at the end of the day he transfers anything not done to the new index card for the following day and rips up the one for that day. And let me tell you ITS BEEN WORKING!!! I complete just about everything. Only difference. I think I’ll start burning each card when I’m done. Lots more fun
My new friend @Ribeezie direct messaged me, (also known as “DM”), on Twitter this morning and told me to “Now bring back some of that good stuff and share ” about Zappos Insights inaugural conference. Zappos, a billion dollar online commerce destination, is known for their leadership in customer service. Insights was created as an educational forum to guide entrepreneurs to successfully attain milestones. It was a privilege to be a part of their LIVE event, a revolution in leadership and corporate happiness. One of the speakers at the event, social media maven Brian Solis, said it perfectly, “In the end we’re measured by our actions, not our words.”
Three huge takes aways from the event that will transform the productivity and efficiency in our organizations.
Share….Stop self promoting and start listening. Share information that you know delivers value because you have been listening. Whether it be employees, personal relationships, twitter followers or facebook friends. The way to effectively intrigue people to take action is fueled by being inspired.
Discover your foundation before you start building.… The most crucial component in determining success in a company and in your personal development is first discovering what matters to you most.; Your core values. It starts with you, outside of your professional life. The business owner behind closed doors. When you look in the mirror what do you see? Integrity, Transparency, Adventure… Deceit…? In order to grow we must be honest with ourselves. It is so clear to me now that if I had taken the time to discover, write down, and share my core values with my team it would have reduced management, increased productivity and complimented my company vision. But instead I found ego was something in my company that created road blocks for our success. What’s interesting is ego is so far from my personal values. If I had taken the time to write down what’s important to me, I would have quickly discovered my team mate strayed from our core values and that situation could have been remedied with eloquence and efficiency.
3. Half of the world is searching for the other half of the world, but don’t know how to find them. Brian Solis emphasizes that before even planning an online marketing strategy establish your identity. Most brands don’t even strategize, they just jump on a band wagon. But lets say you are developing a strategy, before that DISCOVER your identity that you plan to communicate in this strategy. I LOVE that Brian reinforced this. I hadn’t even thought of charting out my brand identity before planning. I figured my identity is obvious. Surf brand means you’re a surfer right? No, not necessarily. You must establish your brand to stand for something. A Cause. Something bigger and selflLESS than selling a pair of board shorts.
I discovered the value of delegating somewhere between reading Four Quandrants by Robert Kiyosaki and The Four Hour Work Week by Tim Ferriss. Kiyosaki explained the differences between someone self employed and a business owner (see image below). That if a good business owner leaves their company the productivity maintains. A key owner injects advancement in the organization, not maintenance. Then in Ferriss’s book he shares that when he stopped being so hands on and started trusting a team by delegating, his company actually increased revenue and he had more time to do other things. If each owner of McDonalds had to be in daily attendance Mickey Dees wouldn’t be known for the effective automated hamburger franchise it is today. That being said, each day I think of ways to delegate. This isn’t to be lazy. Not at all. Delegating enables me to scale my businesses more efficiently. I try to find a common theme in my various ventures that will allow the same team to mimic their core competencies in each project so that I don’t need to find a new team each time I start something new. Needless to say, its very exciting and allows a lot more time for me to focus on my own core competencies. After all, there is only so much you can do if you try to do everything yourself.
Entrepreneurs are taking steps to rejuvenate our economy. If we want to see change we must be change. And once again believe anything is possible just as we did when we were kids and didn’t know any other way.
I am absolutely exhilarated to to be visiting the Zappos headquarters tomorrow in Vegas. My company team has been vigorously studying the phenomenal Zappos culture which we do our best to emulate each day. I have personally been a fan of Zappos since about 2002 after discovering the site was the fastest loading site on the web. Being the geek that I am I was fascinated and had to know how they did it. I think their upload time was under 3 seconds and with a homepage full of graphics. Completely impressive.
Last night I realized that in loving my team as much as I love my company I don’t love myself enough. What does that mean. If they get upset I say how can I fix it and immediately blame myself for allowing any moment of discomfort to take place. If there is a decision to be made I am perpetually afraid I am not going to make the best one because haven’t I made so many mistakes in the past. But of course I have! Because I am a true entrepreneur, a risk taker. If I weren’t I wouldn’t be in business and definitely not for 10 years strong. So last night as I started to doze off I had a moment of clarity. That a firm decision is better than no decision at all even if it ends up being a mistake. People respect confidence and authority. And there is no way that I single handedly can or even need to prevent every issue before it arises. I am not perfect, nor is my staff. But it is about understanding one another. Providing them a leader to follow. And doing the best we can. A teammate isn’t about being their equal. It is about being what the team needs. A male friend of mine said he was autocratic with his staff because he didn’t have time to be friendly. His approach is command and control from above, no power in the masses. Maybe that polar opposite style isn’t the way for me. Each business owner is entitled to their own methodologies. But without a doubt my staff needs to start seeing the leader and the executive in me rather than the girl next door. Because truth be it if people walk all over me its because they think they can, no matter it be consciously or unconsciously. Both equate to the same results. I’m ready to start the day a new woman a new company.
It's time to believe. I'm sick and tired of people making excuses for not going after their dreams. I'm going after mine and doing just fine. Crazy, sure. Manic, of course. Exhilarated, all the time. If you don't try then well... I am just sorry you missed out.
Tonight I skipped a Friday night on the town in Los Angeles with Silverlake hipsters, Hollywood socialites and Venice Beach Dogtown skater boys to watch a video case study on how a company called AppSumo grew to 500,000 customers in only 18 months. The information in the videos was AWESOME. AppSumo is like [...]
Have you ever searched for a local business or service and seen google search results that look like this: These are called Google Places and if you are a local business or service provider with a real address you can grab one of these for free, courtesy of Google. In fact Google wants you [...]
About Gary: Im a life enthusiast with an insatiable hunger for more. I dream of what I want, go for it then analyze it after. This process is called dreamlining. Dreamlining has helped me through my whole life from skateboarding, language learning to transforming my body. I’m a serial investor that analyzes every opportunity presented. [...]
envelope and wahla a few days later I get the most amazing organization of accounting and contacts I have EVER seen. I know too. I meet A LOT of people. I used to have my assistant scan everything using 
